Birth

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Birth

During and post-birth, it's likely that your breasts will feel tender and sensitive as they get ready to feed by regulating your milk supply. To keep you comfy, we recommend non-wired, stretchy seamless bras as they are essential for any new mamas hospital bag.

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Birth

It's an incredibly exciting time as you pack the hospital bag and begin nesting as you get ready to meet the new little love of your life. While the focus is on the arrival of your little one, it's important to not forget about you and your comfort too. Towards the very end of your pregnancy, your breasts are getting ready to do their thing as they build up colostrum stores and might start to leak. It's completely normal, however, it can sometimes feel rather embarrassing and at times be a little inconvenient. For this, we recommend comfortable, moisture-wicking maternity and nursing bras alongside nursing pads to help keep you feeling leak-free and worry-free all day long. Our seamless, wire-free bras are perfect to keep you comfortable throughout your entire journey from breast leaks to birth and beyond.


We have a wide variety of maternity bras and nursing bras across a range of sizes, colours and styles. From our signature matching sets to our seamless, contour, spacer, wire, non-wire, fuller, plunge, balcony, fuller coverage, bralette, sports, sleep and everyday bras, we’ve got your every need covered.