First Trimester

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To accomodate the sudden increase in size during the first trimester, shop our range of non-restrictive, seamless & wire-free bras. Some women may increase multiple cup sizes & not experience any more growth until their milk comes in, whereas others may continue to grow up until birth & beyond.

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First Trimester

We have a wide variety of maternity bras and nursing bras across a range of sizes, colours and styles. From our signature matching sets to our seamless, contour, spacer, wire, non-wire, fuller, plunge, balcony, fuller coverage, bralette, sports, sleep and everyday bras, we’ve got your every need covered. You can buy maternity bras as early on in pregnancy as you’d like. In the first few months the breast tenderness is real, so we recommend looking for wireless and seamless styles to keep you supported and comfy during this transitional phase. If you’re looking to get more wear out of your maternity bras and are planning on breastfeeding, we recommend purchasing nursing bras. A great time to be fitted for nursing bras is around the 8 month mark, as your cup size is going to be similar to what it will be once your milk supply has regulated postpartum.